LADY FOOT LOCKER
``Seasonal Programs``
Lady Foot Locker asked for window and display designs that changed out each season.
ROLE
Creative Director
- Concepting and Design
PROJECT LIST
Spring Display
``Popcycle Concept 2``
Designing the Alternative Popcycle Concept with various colored translucent acetate, we create a mesmerizing backdrop to the products. By harnessing the light, these popsicles glow with a multi-color ice effect, adding to the experience. Accompanied by matching display tables, the entire presentation is strengthened, embodying a cool and sweet design.
Summer Display
``T-shirt Concept``
During the summer promotion, our main focus revolved around the introduction of our latest t-shirt collection. This concept was thoughtfully designed to mirror the vibrant spirit of summer, featuring bright and lively colors complemented by catchy slogans. To enhance the impact, we cross-promotioned our athletic shoes, creating a cohesive and appealing display.
To showcase the new t-shirt collection, we designed a new shirt display. This display was prototyped and installed to offer a clean and flat presentation, allowing the shirts to take center stage.
Summer Display
``Speech Bubble`` Concept
For an alternative summer concept, we keep the essence of t-shirt slogans alive with t-shirt-shaped speech bubbles, ensuring that their messages resonate with our audience. However, this time, our primary focus shifts to the launch of the new athletic shoe program.
Store Redesign
``White Program`` Concept
